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GM Details Plan to Double its Revenue, Drive Even Higher Margins

06 October 2021
  • Unlocking growth in EVs through the Ultium hardware platform and leadership in software and services through the Ultifi platform
  • Planning to double annual revenues and expand EBIT-adjusted margins to 12 to 14 percent
  • Leading the race to commercialize AVs
  • Launching new businesses to add customers and diversify revenues
  • Increasing investment in EV charging

General Motors Co. (NYSE: GM) today provided a detailed roadmap of how the company plans to double its annual revenue and expand margins to 12 to 14 percent by 2030, as a result of GM's transformation into a growth company driven by EVs, connected services and new businesses.

"GM has changed the world before and we're doing it again," said GM Chair and CEO Mary Barra. "We have multiple drivers of long-term growth and I've never been more confident or excited about the opportunities ahead."

GM concluded the first of two days of investor meetings by sharing its growth plans. Leaders – many of whom recently joined GM from other companies – detailed how GM's compelling hardware and software platforms will combine to create growth, expand margins, add customers and diversify revenues.

"GM is unlocking a secular growth story that is changing the trajectory of our business," said Paul Jacobson, executive vice president and chief financial officer. "Simply stated, we are at an inflection point in which we expect revenue to double by 2030 while also expanding our margins. We will achieve this by growing our core business of designing, building, and selling world-class ICE, electric and autonomous vehicles, growing software and services with high margins and entering and commercializing new businesses."

According to Jacobson, GM's financial targets include:

  • Compelling Revenue Growth with Improved Diversification: GM outlined its path to double annual revenues from a five-year average of about $140 billion by the end of the decade, with software and new businesses growing at nearly 50 percent CAGR through 2030 and the company's strong core auto business driving growth.
  • Margin Expansion: GM believes its transformation can deliver margins of 12 to 14 percent by the end of the decade with core auto business margins expanding as EVs scale, battery costs decline and the company ramps up higher margin software and new business platforms.
  • Compelling Platforms: GM projects EV revenue to grow from about $10 billion in 2023 to approximately $90 billion annually by 2030 as the company launches several compelling EVs in high volume segments. GM envisions a path where connected vehicles and other new businesses drive more than $80 billion in new, incremental revenue with most of the growth accelerating through the back half of the decade as they scale.
  • Commercialization of Cruise: With Cruise, GM has a market-leading position in autonomous services with the potential to deliver $50 billion in revenue annually by the end of the decade.
  • Internally Funded Capital Spending: Annual GM capital spending, including investments in Ultium joint ventures, are expected to be in the $9 billion to $10 billion range in the medium-term as the company transitions to a majority EV product portfolio. Due to GM's strong earnings and expanding margins, the company expects to fully fund these investments through internally generated funds.
  • Strong Cash Conversion: GM expects to achieve a cash conversion rate of 80 to 90 percent in the latter half of the decade.
  • Strong Balance Sheet: GM's strong balance sheet will allow the company to continue investing in our growth priorities while maintaining an investment grade rating, which is important for long-term growth.

Unlocking opportunities from EVs, software-enabled services and new businesses

During the first day of presentations and discussions with investors, GM leaders described how the company's Ultium and Ultifi platforms underpin the company's growth strategy.

The opportunities are far ranging:

  • GM projects annual software and services revenue opportunities in the $20 billion to $25 billion range from a projected 30 million connected vehicles by the end of the decade. OnStar is already the industry's leading connectivity platform with more than 16 million connected vehicles on the road today, with software and services generating a projected $2 billion in annual revenue. Part of GM's software and services growth comes from OnStar Insurance, projected to have a potential revenue opportunity of more than $6 billion annually by the end of the decade.
  • Cruise CEO Dan Ammann provided investors with details on Cruise's commercialization and rapid scaling efforts as it prepares to launch the Cruise Origin AV.
  • BrightDrop, a new GM business that is building a connected and electrified ecosystem of delivery products and services for commercial customers, expects to deliver $5 billion in revenue by mid-decade and potentially $10 billion by the end of the decade when it is planned to approach 20 percent margins. BrightDrop's purpose-built, Ultium-powered EV600 full-size electric van is launching now and BrightDrop will add a second purpose-built product – the smaller EV410 – in 2023.
  • GM has a portfolio of 20 new startup businesses – several already launched, others nearing launch – helping to provide a constant pipeline of innovation and potential new revenue streams. Leaders provided a preview of an all-new software-enabled startup in development, internally called Future Roads, which uses data analytics to create insights about safer roadways and communities.

During today's presentations, GM also announced it is increasing investment in charging infrastructure to nearly three quarters of a billion dollars through 2025, covering all charging domains, including home, workplace, and public charging throughout the U.S. and Canada. This investment will significantly increase access to reliable, public charging with the superior customer experience of Ultium Charge 360.

Tomorrow, investors will participate in demonstrations and in-depth discussions about the vehicles and technologies driving GM's growth plan. In-vehicle experiences will feature the GMC HUMMER EV supertruck, GM Defense's Infantry Squad Vehicle and the Super Cruise advanced driver-assistance system. Technology experts will also discuss Ultra Cruise, GM's premier hands-free advanced driver-assistance technology announced earlier today, as well as GM's HYDROTEC fuel cell technology, software and e-commerce projects enabled by GM's Ultifi platform and more.  

General Motors (NYSE:GM) is a global company focused on advancing an all-electric future that is inclusive and accessible to all. At the heart of this strategy is the Ultium battery platform, which will power everything from mass-market to high-performance vehicles. General Motors, its subsidiaries and its joint venture entities sell vehicles under the Chevrolet, Buick, GMC, Cadillac, Baojun and Wuling brands. More information on the company and its subsidiaries, including OnStar, a global leader in vehicle safety and security services, can be found at https://www.gm.com.

Forward-Looking Statements 

This press release and related presentations made by management may include "forward-looking statements" within the meaning of the U.S. federal securities laws. Forward-looking statements are any statements other than statements of historical fact. Forward-looking statements represent our current judgment about possible future events and are often identified by words like "aim," "anticipate," "appears," "approximately," "believe," "continue," "could," "designed," "effect," "estimate," "evaluate," "expect," "forecast," "goal," "initiative," "intend," "may," "objective," "outlook," "plan," "potential," "priorities," "project," "pursue," "seek," "should," "target," "when," "will," "would," or the negative of any of those words or similar expressions, as well as by charts presenting aspects of our long term plan and other projections of future performance. In making these statements, we rely on assumptions and analysis based on our experience and perception of historical trends, current conditions and expected future developments as well as other factors we consider appropriate under the circumstances. We believe these judgments and assumptions are reasonable, but these statements are not guarantees of any future events or financial results, and our actual results may differ materially due to a variety of important factors, many of which are beyond our control. These factors, which may be revised or supplemented in subsequent reports we file with the U.S. Securities and Exchange Commission ("SEC"), include, among others, the following: (1) our ability to deliver new products, services and customer experiences in response to increased competition and changing consumer preferences in the automotive industry; (2) our ability to timely fund and introduce new and improved vehicle models, including electric vehicles, that are able to attract a sufficient number of consumers; (3) the success of our crossovers, SUVs and full-size pickup trucks; (4) our highly competitive industry, which is characterized by excess manufacturing capacity and the use of incentives, and the introduction of new and improved vehicle models by our competitors; (5) our ability to deliver a broad portfolio of electric vehicles and drive increased consumer adoption; (6) the unique technological, operational, regulatory and competitive risks related to the timing and commercialization of autonomous vehicles; (7) the ongoing COVID-19 pandemic; (8) global automobile market sales volume, which can be volatile; (9) our significant business in China, which is subject to unique operational, competitive, regulatory and economic risks; (10) our joint ventures, which we cannot operate solely for our benefit and over which we may have limited control; (11) the international scale and footprint of our operations, which exposes us to a variety of unique political, economic, competitive and regulatory risks, including the risk of changes in government leadership and laws (including labor, tax and other laws), political instability and economic tensions between governments and changes in international trade policies, new barriers to entry and changes to or withdrawals from free trade agreements, public health crises, including the occurrence of a contagious disease or illness, such as the COVID-19 pandemic, changes in foreign exchange rates and interest rates, economic downturns in the countries in which we operate, differing local product preferences and product requirements, changes to and compliance with U.S. and foreign countries' export controls and economic sanctions, differing labor regulations, requirements and union relationships, differing dealer and franchise regulations and relationships, and difficulties in obtaining financing in foreign countries; (12) any significant disruption, including any work stoppages, at any of our manufacturing facilities; (13) the ability of our suppliers to deliver parts, systems and components without disruption and at such times to allow us to meet production schedules; (14) prices of raw materials used by us and our suppliers; (15) our ability to successfully and cost-effectively restructure our operations in the U.S. and various other countries and initiate additional cost reduction actions with minimal disruption; (16) the possibility that competitors may independently develop products and services similar to ours, or that our intellectual property rights are not sufficient to prevent competitors from developing or selling those products or services; (17) our ability to manage risks related to security breaches and other disruptions to our information technology systems and networked products, including connected vehicles and in-vehicle systems; (18) our ability to comply with increasingly complex, restrictive and punitive regulations relating to our enterprise data practices, including the collection, use, sharing and security of the Personal Identifiable Information of our customers, employees, or suppliers; (19) our ability to comply with extensive laws, regulations and policies applicable to our operations and products, including those relating to fuel economy and emissions and autonomous vehicles; (20) costs and risks associated with litigation and government investigations; (21) the costs and effect on our reputation of product safety recalls and alleged defects in products and services; (22) any additional tax expense or exposure; (23) our continued ability to develop captive financing capability through GM Financial; and (24) any significant increase in our pension funding requirements. A further list and description of these risks, uncertainties and other factors can be found in our 2020 Form 10-K and our subsequent filings with the SEC.

We caution readers not to place undue reliance on forward-looking statements. Forward-looking statements speak only as of the date they are made, and we undertake no obligation to update publicly or otherwise revise any forward-looking statements, whether as a result of new information, future events or other factors, except where we are expressly required to do so by law.

Non-GAAP Financial Measures

See our 2020 Form 10-K and our subsequent filings with the SEC for a description of certain non-GAAP measures referenced in this press release and related presentations made by management, including EBIT-adjusted, ROIC-adjusted and adjusted automotive free cash flow, along with a description of various uses for such measures. Our calculation of these non-GAAP measures is set forth within these reports and may not be comparable to similarly titled measures of other companies due to potential differences between companies in the method of calculation. As a result, the use of these non-GAAP measures has limitations and should not be considered superior to, in isolation from, or as a substitute for, related U.S. GAAP measures.

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