Plant-Based Nutrition Brand PlantFuel Taps Derek West as VP of Sales

08 November 2021

Former NFL Athlete Derek West Brings Over 20 Years of Sales Experience In Sports Nutrition and Wellness Industries Fostering Strong Relationships With Wal-Mart, Costco, and More

PlantFuel Life Inc. (CSE:FUEL) (CNSX:FUEL.CN) (OTC:PLFLF) (FSE:BR1B) ("PlantFuel" or the "Company") the scientifically focused plant-based wellness company, today announced former NFL player Derek West as its newly appointed Vice President of Sales. West will be responsible for building out the overall mass channel strategy and pipeline for PlantFuel. 

“Brad has been incredibly successful in this sector and with my added experience, I think we can be unstoppable in paving the way for quality plant-based supplements that truly perform,” said Derek West. “PlantFuel recently had an incredible launch with GNC and now we have to take that momentum and scale it to a global audience.”

After playing for the NFL for five years, Derek left the NFL and has been involved in the Sports Nutrition and Fitness industries for the past 21 years. Working for a variety of companies including MusclePharm, EAS, Europa Sports, TruWomen, and Peels, Derek has predominantly been involved in the roles of Sales and Marketing. He has been instrumental in assisting companies to expand their products from the key Specialty channels to the Mass markets.  

Over the course of his career, Derek has established strong relationships with top global retailers such as, Wal-Mart, Costco, Walgreens, 7-11, Vitamin Shoppe, and Kroger, managing over 100’s of millions of dollars in retail sales. He also served as a category captain at major sporting goods franchises including Bally Total Fitness, The Sports Authority, and Dicks Sporting Goods. As PlantFuel’s Vice President of Sales, West will develop a strategic FDM (Food, Drug, Mass) sales strategy with the help of his well-established industry connections to expand PlantFuel’s retail footprint globally. 

“We have an incredible team of top experts in the industry, now strengthened with the addition of Mr. West,” said Brad Pyatt, Chief Executive Officer of PlantFuel. “We are confident we have the right team in place to win in the growing Plant-based sports nutrition performance sector.” 

About PlantFuel Life Inc.

PlantFuel Life Inc is a scientifically focused plant-based wellness company managed by a group of successful entrepreneurs who have extensive experience in the areas of consumer packaged goods, manufacturing, logistics, and distribution. FUEL is a CPG life science company focused on the plant-based foods and supplements industry.

The Canadian Securities Exchange ("CSE") has neither approved nor disapproved the contents of this news release. Neither the CSE nor its Market Regulator (as that term is defined in the policies of the CSE) accepts responsibility for the adequacy or accuracy of this release.


Sign Up To Get Daily Green Stock News In Your Inbox

Please review our Disclaimer and Privacy Policy before subscribing.



Pond Technologies

Pond Technologies has developed a proprietary system that can profitably transform CO2 into valuable products. The company's carbon business focuses on absorbing greenhouse gas emissions, transforming these into...



GreenPower Motor

GreenPower Motor designs, builds and distributes a full suite of high-floor and low-floor all-electric medium and heavy-duty vehicles, including transit buses, school buses, shuttles, cargo van, and a cab and chassis...