GNC upgrades PlantFuel(R) to Platinum Partnership PlantFuel line of plant-based supplements

15 July 2021

Retailer’s additional purchase order brings its total to $3.9 million in orders for PlantFuel’s GNC August launch

PlantFuel Life Inc. (CSE:FUEL) (CNSX:FUEL.CN) (OTC:BLLXF) (FSE:BR1B) ("PlantFuel" or the "Company") has announced that it has upgraded its partnership with leading retail GNC to the Platinum level. Additionally, GNC has increased its initial purchase order for PlantFuel products to $3.9 million.

PlantFuel is an all-new, premium plant-based nutritional supplement brand developed in conjunction with GNC to deliver the absolute best-possible products available, successfully bridging the gap between healthy, plant-based nutrition and peak performance – and that does so with compostable, eco-conscious and responsibly sourced packaging.

GNC reserves its Platinum partnership for Tier 1 brands with revenues over $20 million. The Platinum level will give PlantFuel premium in-store exposure including a Point of Purchase (POP) display and full front window display at every GNC at the time of launch, which is anticipated to be mid-August, 2021. Following the launch period, GNC will give PlantFuel a dedicated wall within its stores for premium exposure.

Also as part of GNC’s Platinum partnership, PlantFuel will be included in GNC’s exclusive, limited marketing campaign which includes targeted emails, retargeted advertising and social media. The brand will also be added to GNC’s Customer Loyalty programs. In addition, 100,000 PlantFuel samples will be sent to GNC’s Pro Box customers.

“We are thrilled to be upgraded to GNC’s Platinum partnership. The package will generate higher visibility and generate even more excitement for the PlantFuel brand, which is making important new contributions to the sports nutrition category,” says PlantFuel founder Brad Pyatt.

The PlantFuel premium product line to be featured by GNC will be:  

  • All-in-One Nutrition features 20g of complete plant-based protein plus 29 fruits and vegetables, as well as clinically studied Wellmune® beta glucan for immune system health to provide you with complete nutrition on the go. The initial flavor offerings include Chocolate and Vanilla.

  • Performance Protein delivers 20g of complete, plant-fueled protein with added vegan-fermented BCAAs as InstAminos® and PeakO2® performance mushrooms. The initial flavor offerings include Chocolate and Vanilla.

  • All-in-One Pre-Workout uniquely features patented 3DPump -Breakthrough™ with vegan-fermented citrulline, glycerol and Amla fruit extract to support exercise performance, recovery and nitric oxide; along with 250mg of Purcaf® Organic Caffeine plus 85mg of Dynamine® to increase perceived energy and alertness. The initial flavor offerings include Fruit Punch, Watermelon and Blue Raspberry.  

  • All-in-One Recovery provides vegan fermented BCAAs as InstAminos® with essential amino acids as vegan Amino9® plus vegan-fermented Creatine and BetaPrime® to reduce soreness and recovery time, and optimize muscle protein synthesis. The initial flavor offerings include Blood Orange and Berry Breeze.

  • Daily Immunity + Hydration features clinically proven ingredients Wellmune® to strengthen the immune system, and Aquamin™ calcified sea algae to provide superior hydration benefits. PlantFuel® Daily Immunity + Hydration is the proven choice to fuel your daily active lifestyle. The initial flavor offerings include Citrus Burst, Tropical Punch and Raspberry Lemonade.

The Canadian Securities Exchange (“CSE”) has neither approved nor disapproved the contents of this news release. Neither the CSE nor its Market Regulator (as that term is defined in the policies of the CSE) accepts responsibility for the adequacy or accuracy of this release.

About PlantFuel Life Inc.

PlantFuel Life Inc is a scientifically focused plant-based wellness company managed by a group of successful entrepreneurs who have extensive experience in the areas of consumer packaged goods, manufacturing, logistics, and distribution. PlantFuel Life, Inc. is a CPG life science company focused on the plant-based foods and supplements industry.


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