Cannara's three new brands – Tribal, Nugz and Orchid CBD

Cannara Biotech Inc. ("Cannara" or the "Company") (CSE: LOVE) (OTCQB: LOVFF) (FRA: 8CB), a vertically integrated producer of indoor cannabis and derivative products with one of the largest indoor cannabis cultivation facilities in Canada and the largest in Quebec, today proudly announces the official launch of its three flagship brands – Tribal, Nugz and Orchid CBD. As of today, consumers will have access to these cannabis products throughout Quebec.

Cannara's new product line consists of three distinct brands each filling a white space in the current cannabis market and offers something new, priced competitively and a continuous rotation of rare genetics. All three brands are grown indoors in a controlled environment, hang-dried, slow cured in barrels and hand-trimmed to preserve the flower's natural properties.

"Cannara's retail market debut is an important step forward for the team in our mission to earn our place among the successful and respected cannabis producers in Québec," said Nicholas Sosiak, Chief Financial Officer. "We are excited to enter the market given recent sales volume and significant growth over the last few months, driven by new store openings and their retail deployment plan. Given that our business operates in a market with limited competition due to high barriers of entry, we are confident in our ability to reach and best serve our end-consumer for the long-term."

Tribal offers high THC and terpene levels and a continuous rotation of genetic strains, starting with Gelato Mint. As its name suggests, Gelato Mint smells like a fresh mint dessert with pepper notes and earthy pine undertones. Upcoming genetics in the cultivation pipeline include Sundae Driver and Cuban Linx, which will be available in future months. Tribal products are available in 3.5 gram packaging and three 0.5 gram pre-rolls wrapped in organic hemp cones.

Nugz offers a large format of rich flavored, oversized, dense nugs covered in trichomes with elevated THC levels. The primary genetic for Nugz will be Early Lemon Berry. True to its name, Early Lemon Berry features citrus aromas with a distinct lemon flavor thanks to a high percentage of limonene terpenes. Nugz products are available in 28 gram packaging and fourteen 0.6 gram pre-rolls wrapped in organic hemp cones.

Orchid CBD offers a CBD dominant selection of cannabis. Its dried flower will first be launched with the Critical Mass CBD genetic which delivers sweet flavors and floral undertones. Orchid CBD products are available in 3.5 gram packaging and three 0.5 gram pre-rolls wrapped in organic hemp cones.

This announcement marks an important step in Cannara's commercial revenue generation, following months of building its brand portfolio and taking the necessary strategic measures to ensure proper licensing and readying inventory.  

About Cannara Biotech Inc.

Cannara Biotech Inc. (CSE: LOVE) (OTCQB: LOVFF) (FRA: 8CB) is a vertically integrated producer of premium-grade indoor cannabis and cannabis-derivative products for the Quebec and Canadian markets. Its Quebec-based facility is one of the largest indoor cannabis cultivation facilities in Canada and the largest in Quebec (625,000 square feet). Leveraging Quebec's low electricity costs, the Cannara facility will produce purposefully cultivated indoor premium cannabis flower at an affordable price. For more information, please visit cannara.ca.

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This information release contains certain forward-looking information. Such information involves known and unknown risks, uncertainties and other factors that may cause actual results, performance or achievements to be materially different from those implied by statements herein, and therefore these statements should not be read as guarantees of future performance or results. All forward-looking statements are based on the Company's current beliefs as well as assumptions made by and information currently available to it as well as other factors. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release. Due to risks and uncertainties, including the risks and uncertainties identified by the Company in its public securities filings, actual events may differ materially from current expectations. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.