DevvStream

Choom Cannabis Co. Announces Toronto Store Opening

24 June 2021

Choom Holdings Inc. (“Choom” or the “Company”) (CSE: CHOO; OTCQB: CHOOF), a fast-expanding Canadian retail cannabis Company, is pleased to announce plans to open its first Toronto Flagship in the trendy neighborhood of Liberty Village (61 Hanna Avenue, Toronto, ON, M6K 3N7, Canada) in July. The brand is currently operating 15 locations in Alberta, Ontario, and B.C, with ambitious expansion plans through 2024.

“The opening of our first Toronto Flagship location in the heart of Liberty Village is an exciting way for us to begin the new fiscal year” said Corey Gillon, CEO of Choom. “Bringing our best-in-class retail cannabis brand to Toronto, will give customers an elevated experience, which is brought to life through our focus on customer engagement, brand, and in-store educators”.

Choom extends its reach with the planned opening of its first store in Toronto. The location will feature an elevated vibe, that is reflective of the 1970’s Choom Gang, from Hawaii. Art installations and image galleries will bring the space to life. The bright, boutique style interior houses premium fittings and fixtures, creating a uniquely enhanced experience for customers. To ensure continued safety during the Covid-19 pandemic, the location plans to offer pickup and delivery services, through our best-in-class ecommerce platform, creating a seamless purchasing experience.

Safety is top priority at Choom. The store is taking every precaution to ensure a safe environment with physical distancing, and practicing regular sanitization and safety measures, in support of continued Health Canada recommendations.

About Choom™:

Choom™ is a fast-expanding retail cannabis company that has established one of the largest store networks in Canada. The Choom brand is inspired by Hawaii's “Choom Gang”—a group of buddies in Honolulu during the 1970's who loved to smoke weed—or as the locals called it, “Choom”. Evoking the spirit of the original Choom Gang, our brand caters to the Canadian market with the ethos of ‘cultivating good times’s. Choom™ is focused on delivering an elevated customer experience through our curated retail environments, offering a diversity of brands for Canadians across a national retail network.

Cautionary Statement

NEITHER THE CANADIAN SECURITIES EXCHANGE NOR ITS REGULATIONS SERVICES PROVIDER HAVE REVIEWED OR ACCEPT RESPONSIBILITY FOR THE ADEQUACY OR ACCURACY OF THIS RELEASE.

Forward-looking information

This news release contains forward-looking information relating to the Company's proposed activities and other statements that are not historical facts. Forward-looking information relates to management's future outlook and anticipated events or results and includes statements or information regarding the future plans or prospects of the Company. Although management of the Company has attempted to identify important factors that could cause actual results to differ materially from those contained in forward looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. These factors include risks and uncertainties associated with or arising as a result of delays in obtaining or an inability to obtain required regulatory approvals, access to sufficient quantities of cannabis, the results of diligence investigations, the actions of third parties, the results of negotiations with third parties, developments in the cannabis sector, the ability to access sufficient capital from internal and external sources, reliance on key personnel, regulatory risks and delays and other risks and uncertainties discussed in the management discussion and analysis section of the Company's interim and most recent annual financial statement or other reports and filings, including those made with the CSE and applicable Canadian securities regulators. There can be no assurance that such forward looking information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward looking information.

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