ELSE NUTRITION HOLDINGS INC. (BABY) (BABYF) (0YL.F) ("Else" or the "Company"), today announced the successful rollout of its new ready-to-drink kids shakes at a major Midwest retailer, making products available in the retailer’s 276 locations. Else Nutrition’s complete product line hit the shelves the first week of June 2024.

Key highlights of the rollout include:

• 276 Stores: Broad distribution across a key region known for grocery innovation.
• Strong Shelf Positioning: Prime placement in the store, ensuring high visibility.
• Central Shelf Positioning: Strategically located for easy access by busy parents.
• Proper SRP (Suggested Retail Price): Competitively priced to offer great value to consumers.

This retailer giant is renowned for its high-quality offerings and exceptional customer service with a major presence in Michigan, as well as additional locations across Illinois, Indiana, Kentucky, Ohio, and Wisconsin. The retailer is a leading force in large-format grocery retail, including both supermarkets and hypermarkets, cementing Else Nutrition’s presence in a key region with a partner known for its commitment to freshness, value, and a clean store format. The successful launch at this retailer represents an important step in Else Nutrition’s strategy to expand its footprint in the U.S. retail market, making nutritious, plant-based options more accessible to families nationwide.

The retailer now carries the following Else Nutrition products:

• Else Toddler Organic Plant-Based Complete Nutrition Drink: Certified organic plant-based nutrition tailored for toddlers.
• Else Toddler Omega Complete & Balanced Nutrition Drink: Providing essential omega fatty acids for developing minds.
• Else Ready-to-Drink Kids Shakes - Chocolate: A delicious and nutritious chocolate-flavored shake made from real whole foods.
• Else Ready-to-Drink Kids Shakes - Vanilla: A creamy and wholesome vanilla-flavored shake perfect for growing kids.

"Partnering with this significant retailer to bring our new ready-to-drink kids shakes to families across the Midwest is a significant milestone for Else Nutrition," said Hamutal Yitzhak, CEO & Co-Founder of Else Nutrition. "Their dedication to offering fresh, high-quality products aligns perfectly with our mission to provide clean, sustainable, plant-based nutrition for children. We're confident that parents will appreciate the convenience and nutritional benefits of our shakes."

Else Nutrition’s ready-to-drink kids shakes are designed to meet the nutritional needs of growing children with clean, minimally processed ingredients free from dairy, soy, gluten, and GMOs. These products deliver essential vitamins and minerals, making them an excellent choice for children with dietary sensitivities or those seeking plant-based alternatives.

To delve deeper into Else Nutrition's offerings and its revolutionary approach to kids' nutrition, visit www.elsenutrition.com

About Else Nutrition Holdings Inc.

Else Nutrition Holdings Inc. (TSX: BABY, OTCQX: BABYF, FSE: 0YL) is a food and nutrition company in the international expansion stage focused on developing innovative, clean, and whole Plant-Based food and nutrition products for infants, toddlers, children, and adults. Its revolutionary, Plant-Based, non-soy formula is a clean-ingredient alternative to dairy-based formulas. Since launching its Plant-Based Complete Nutrition for Toddlers, made of whole foods, almonds, buckwheat, and tapioca, the brand has received thousands of powerful testimonials and reviews from parents, gained national retailer support, and achieved rapid sales growth.

Awards and Recognition:

• "2017 Best Health and Diet Solutions" award at Milan's Global Food Innovation Summit
• #1 Best Seller on Amazon in the Fall of 2020 in the New Baby & Toddler Formula Category
• “Best Dairy Alternative” Award 2021 at World Plant-Based Expo
• Nexty Award Finalist at Expo West 2022 in the Plant-Based lifestyle category
• During September 2022, Else Super Cereal reached the #1 Best Seller in Baby Cereal across all brands on Amazon

Investor Relations Contact:

Alexandra Schilt
Crescendo Communications, LLC
Office: (212) 671-1020
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This press release contains statements that may constitute "forward-looking statements" within the meaning of applicable securities legislation. Forward-looking statements are typically identified by words such as "will" or similar expressions. Forward-looking statements in this press release include statements with respect to the anticipated dates for filing the company's financial disclosure documents. Such forward-looking statements reflect current estimates, beliefs, and assumptions, which are based on management's perception of current conditions and expected future developments, as well as other factors management believes are appropriate in the circumstances. No assurance can be given that the foregoing will prove to be correct. Forward-looking statements made in this press release assume, among others, the expectation that there will be no interruptions or supply chain failures as a result of COVID-19 and that the manufacturing, broker, and supply logistic agreement with the company does not terminate. Actual results may differ from the estimates, beliefs, and assumptions expressed or implied in the forward-looking statements. Readers are cautioned not to place undue reliance on any forward-looking statements, which reflect management's expectations only as of the date of this press release. The company disclaims any obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by law.