ELSE NUTRITION HOLDINGS INC. (BABY) (BABYF) (0YL.F) ("Else" or the "Company"), is pleased to announce the launch of its plant-powered, Ready-to-Drink Kids Shakes, available in Chocolate and Vanilla flavors, at a Southern California's leading upscale grocery store chain. Beginning in September, Else Nutrition's nutritious kids shake will be available in 19 locations across the region, accompanied by promotional offers.

"We are delighted to collaborate with this esteemed grocery chain to increase the accessibility of our delicious Kids Ready-to-Drink products for families in Southern California," said Hamutal Yitzhak, CEO & Co-Founder of Else Nutrition. "This partnership is a natural fit for Else Nutrition, as we both prioritize offering high-quality, healthy, and flavorful food options to our customers."

The grocery chain, with 19 stores strategically located from Santa Barbara to Los Angeles to Palm Springs, has earned a distinguished reputation for delivering the best-tasting food and the freshest ingredients. Known for its unique blend of quality, value, and an exceptional shopping experience, the chain has become a leader in the grocery industry, renowned for its freshness, homemade quality, and the inviting atmosphere that welcomes every shopper.

Else Nutrition's new Kids Shakes are perfectly aligned with the core values of the California grocery chain, particularly its dedication to culinary innovation and providing customers with the finest food choices. Crafted from the cleanest, whole-food ingredients, Else Nutrition's products are plant-Based, dairy-free, soy-free, and free from added sugars, offering a balanced nutritional profile that parents can trust.

 To delve deeper into Else Nutrition's offerings and its revolutionary approach to early childhood nutrition, visit www.elsenutrition.com

About Else Nutrition Holdings Inc.

Else Nutrition Holdings Inc. (TSX: BABY) (OTCQX: BABYF) (FSE: 0YL) is a food and nutrition company in the international expansion stage focused on developing innovative, clean, and whole plant-based food and nutrition products for infants, toddlers, children, and adults. Its revolutionary, plant-based, non-soy formula is a clean-ingredient alternative to dairy-based formulas. Since launching its plant-based Complete Nutrition for Toddlers, made of whole foods, almonds, buckwheat, and tapioca, the brand has received thousands of powerful testimonials and reviews from parents, gained national retailer support, and achieved rapid sales growth.

Awards and Recognition:

• "2017 Best Health and Diet Solutions" award at Milan's Global Food Innovation Summit
• #1 Best Seller on Amazon in the Fall of 2020 in the New Baby & Toddler Formula Category
• "Best Dairy Alternative" Award 2021 at World Plant-Based Expo
• Nexty Award Finalist at Expo West 2022 in the Plant-Based lifestyle category
• During September 2022, Else Super Cereal reached the #1 Best Seller in Baby Cereal across all brands on Amazon
• On My 2024 Else Nutrition's Ready-to-Drink Kids Vanilla Shake Named Among the Best in Family-Friendly Products by the Prestigious Mom's Choice Awards®

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