ELSE NUTRITION HOLDINGS INC. (BABY) (BABYF) (0YL.F) ("Else" or the "Company"), announces that its innovative Ready-To-Drink (RTD) Kids' Nutritional Shakes will be the first of its kind to hit the shelves of over 100 stores in November this year, in one of Canada’s leading grocery chain stores in Ontario. This listing, in addition to all other Else products already listed with the chain, marks a significant stride in Else’s Canadian market penetration strategy, providing a groundbreaking, tasteful, whole food based and lower sugar alternative in the kids' nutrition category.

The prominent Ontario grocery chain will be the first to market Else's unique plant-based RTD Kids' Nutritional Shakes, which will be available in both Chocolate and Vanilla flavors. This selection to carry Else’s RTD Kids’ Nutritional Shakes underscores the grocery chain's commitment to providing novel, health-conscious options to consumers and positions Else as a trailblazer in the Canadian kids' nutrition sector.

The launch at this esteemed grocery chain allows Else to reach a broader audience with its unique offering that combines great taste with 40% less sugar than leading brands. This aligns with the growing consumer demand for healthier, plant-based alternatives that do not compromise taste.

“We are elated to collaborate with this premier grocery chain, which illustrates our commitment to providing nutritious and tasty options for families. This partnership significantly amplifies our mission of making plant-based nutrition readily accessible to a wider Canadian audience,” said Hamutal Yitzhak, CEO and Co-Founder of Else Nutrition.

The listing at this notable grocery chain is a significant step forward in satisfying the burgeoning demand for healthier, plant-based alternatives in the children’s nutrition segment. With the support of such a reputable grocery partner, Else is optimally positioned to meet the evolving needs of health-conscious consumers and contribute to a healthier future for children.

To delve deeper into Else Nutrition's offerings and its revolutionary approach to kids' nutrition, visit www.elsenutrition.com

About Else Nutrition Holdings Inc.

Else Nutrition Holdings Inc. (TSX: BABY, OTCQX: BABYF, FSE: 0YL) is a food and nutrition company in the international expansion stage focused on developing innovative, clean, and plant-based food and nutrition products for infants, toddlers, children, and adults. Its revolutionary, plant-based, non-soy formula is a clean-ingredient alternative to dairy-based formulas. Since launching its Plant-Based Complete Nutrition for Toddlers, made of whole foods, almonds, buckwheat, and tapioca, the brand has received thousands of powerful testimonials and reviews from parents, gained national retailer support, and achieved rapid sales growth.

Awards and Recognition:

• "2017 Best Health and Diet Solutions" award at Milan's Global Food Innovation Summit
• #1 Best Seller on Amazon in the Fall of 2020 in the New Baby & Toddler Formula Category
• “Best Dairy Alternative” Award 2021 at World Plant-Based Expo
• Nexty Award Finalist at Expo West 2022 in the Plant-Based lifestyle category
• During September 2022, Else Super Cereal reached the #1 Best Seller in Baby Cereal across all brands on Amazon

Investor Relations Contact:

Alexandra Schilt
Crescendo Communications, LLC
Office: (212) 671-1020 Ext: 305
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Lytham Partners, LLC
Mr. Ben Shamsian
New York | Phoenix
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This press release contains statements that may constitute "forward-looking statements" within the meaning of applicable securities legislation. Forward-looking statements are typically identified by words such as "will" or similar expressions. Forward-looking statements in this press release include statements with respect to the anticipated dates for filing the company's financial disclosure documents. Such forward-looking statements reflect current estimates, beliefs, and assumptions, which are based on management's perception of current conditions and expected future developments, as well as other factors management believes are appropriate in the circumstances. No assurance can be given that the foregoing will prove to be correct. Forward-looking statements made in this press release assume, among others, the expectation that there will be no interruptions or supply chain failures as a result of COVID-19 and that the manufacturing, broker, and supply logistic agreement with the company does not terminate. Actual results may differ from the estimates, beliefs, and assumptions expressed or implied in the forward-looking statements. Readers are cautioned not to place undue reliance on any forward-looking statements, which reflect management's expectations only as of the date of this press release. The company disclaims any obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by law.