ELSE NUTRITION HOLDINGS INC. (BABY) (BABYF) (0YL.F) ("Else" or the "Company"), is proud to announce that one of the largest retailers in North America will be offering its Ready-to-Drink (RTD) Kids Shakes via its online store by the end of January 2024. This development marks an important milestone for the Company as it will make the product widely available to millions of consumers across the United States while setting the stage for a future rollout of the RTD Kids Shakes on retail shelves from coast to coast.

This critical listing of Else Nutrition RTDs follows a successful rollout, both online and via brick-and-mortar locations, of the entire range of other Else Nutrition plant-based nutritional products for babies, toddlers, and kids.

“Else Nutrition is truly pleased to deepen our existing product range and overall retail relationship with this iconic American retailer,” said Hamutal Yitzhak, CEO and Co-Founder of Else Nutrition. “The online launch instantly exposes Else’s Plant-Powered Kids Shakes, both Chocolate and Vanilla SKUs, to a national audience. With a delicious taste that kids love, substantially less sugar than leading RTD brands, and 25 vitamins and minerals, we know this innovative product is a winning proposition. We sincerely thank their category team for enabling our beloved brand to flourish, as we continue to develop a relationship with their customers across the USA.”

To delve deeper into Else Nutrition's offerings and its revolutionary approach to kids' nutrition, visit www.elsenutrition.com

About Else Nutrition Holdings Inc.

Else Nutrition Holdings Inc. (TSX: BABY, OTCQX: BABYF, FSE: 0YL) is a food and nutrition company in the international expansion stage focused on developing innovative, clean, and plant-based food and nutrition products for infants, toddlers, children, and adults. Its revolutionary, plant-based, non-soy formula is a clean-ingredient alternative to dairy-based formulas. Since launching its Plant-Based Complete Nutrition for Toddlers, made of whole foods, almonds, buckwheat, and tapioca, the brand has received thousands of powerful testimonials and reviews from parents, gained national retailer support, and achieved rapid sales growth.

Awards and Recognition:

• "2017 Best Health and Diet Solutions" award at Milan's Global Food Innovation Summit
• #1 Best Seller on Amazon in the Fall of 2020 in the New Baby & Toddler Formula Category
• “Best Dairy Alternative” Award 2021 at World Plant-Based Expo
• Nexty Award Finalist at Expo West 2022 in the Plant-Based lifestyle category
• During September 2022, Else Super Cereal reached the #1 Best Seller in Baby Cereal across all brands on Amazon

Investor Relations Contact:

Alexandra Schilt
Crescendo Communications, LLC
Office: (212) 671-1020 Ext: 305
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

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This press release contains statements that may constitute "forward-looking statements" within the meaning of applicable securities legislation. Forward-looking statements are typically identified by words such as "will" or similar expressions. Forward-looking statements in this press release include statements with respect to the anticipated dates for filing the company's financial disclosure documents. Such forward-looking statements reflect current estimates, beliefs, and assumptions, which are based on management's perception of current conditions and expected future developments, as well as other factors management believes are appropriate in the circumstances. No assurance can be given that the foregoing will prove to be correct. Forward-looking statements made in this press release assume, among others, the expectation that there will be no interruptions or supply chain failures as a result of COVID-19 and that the manufacturing, broker, and supply logistic agreement with the company does not terminate. Actual results may differ from the estimates, beliefs, and assumptions expressed or implied in the forward-looking statements. Readers are cautioned not to place undue reliance on any forward-looking statements, which reflect management's expectations only as of the date of this press release. The company disclaims any obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by law.