• First quarter sales of electrified vehicles surges 74 percent on a volume basis; represents 36.6 percent of total sales volume
• 27 electrified Toyota and Lexus vehicle options available at dealerships, the most among any automaker
PLANO, Texas, April 2, 2024 /PRNewswire/ -- Toyota Motor North America (TMNA) today reported March 2024 U.S. sales of 214,894 vehicles, up 21.8 percent on a volume and daily selling rate (DSR) basis versus March 2023. Sales of electrified vehicles for the month totaled 78,157, representing 36.4 percent of total sales volume.
For the first quarter, TMNA reported sales of 565,098 vehicles, up 20.3 percent on a volume basis and up 17.2 percent on a DSR basis versus March 2023. Sales of electrified vehicles for the first quarter totaled 206,850, representing 36.6 percent of total sales volume.
Toyota division posted March sales of 184,123 vehicles, up 22.7 percent on a volume and DSR basis. For the quarter, Toyota division reported sales of 486,627 vehicles, up 21.3 percent on a volume basis and up 18.1 percent on a DSR basis.
Lexus division posted March sales of 30,771 vehicles, up 16.7 percent on a volume and DSR basis. For the quarter, Lexus division reported sales of 78,471 vehicles, up 15.0 percent on a volume basis and up 12.0 percent on a DSR basis, the division's best-ever first quarter.
"Thanks to our diverse portfolio of 27 electrified vehicle options between the Toyota and Lexus brands, customer demand for our products continued to grow in March and in the first quarter," said Jack Hollis, executive vice president, sales, TMNA. "Our teams are preparing to launch more than 20 new, refreshed or special edition vehicles later this year including the all-new 2024 Tacoma with available hybrid powertrain, plus the all-new 2024 Land Cruiser and 2025 Camry, both exclusively with hybrid powertrains, offering even more electrified options that fits customers' lifestyles and needs."
March and First Quarter 2024 Highlights (volume basis unless otherwise noted)
TMNA:
Toyota Division:
Lexus Division:
Note:
HEV = Hybrid Electric Vehicle
PHEV = Plug-In Hybrid Electric Vehicle
FCEV = Fuel Cell Electric Vehicle
BEV = Battery Electric Vehicle
About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in North America for more than 65 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our more than 1,800 dealerships.
Toyota directly employs more than 63,000 people in North America who have contributed to the design, engineering, and assembly of nearly 47 million cars and trucks at our 13 manufacturing plants. By 2025, Toyota's 14th plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles. With more electrified vehicles on the road than any other automaker, Toyota currently offers 27 electrified options.
For more information about Toyota, visit www.ToyotaNewsroom.com.
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TOYOTA U.S. SALES SUMMARY | ||||||||
March 2024 | ||||||||
-- CURRENT MONTH -- | -- CALENDAR YEAR TO DATE -- | |||||||
2024 | 2023 | DSR % | VOL % | 2024 | 2023 | DSR % | VOL % | |
TOTAL TMNA | 214,894 | 176,456 | 21.8 | 21.8 | 565,098 | 469,558 | 17.2 | 20.3 |
TOTAL TOYOTA DIV. | 184,123 | 150,099 | 22.7 | 22.7 | 486,627 | 401,306 | 18.1 | 21.3 |
TOTAL LEXUS DIV. | 30,771 | 26,357 | 16.7 | 16.7 | 78,471 | 68,252 | 12.0 | 15.0 |
COROLLA | 22,328 | 13,528 | 65.1 | 65.1 | 60,071 | 42,975 | 36.2 | 39.8 |
SUPRA | 202 | 247 | -18.2 | -18.2 | 484 | 871 | -45.9 | -44.4 |
GR86 (INCL FR-S) | 1,364 | 1,005 | 35.7 | 35.7 | 2,041 | 2,038 | -2.5 | 0.1 |
MIRAI | 71 | 208 | -65.9 | -65.9 | 172 | 668 | -74.9 | -74.3 |
CROWN | 2,970 | 1,335 | 122.5 | 122.5 | 7,685 | 1,393 | 437.4 | 451.7 |
PRIUS | 4,092 | 2,236 | 83.0 | 83.0 | 13,327 | 5,586 | 132.4 | 138.6 |
CAMRY | 30,323 | 25,010 | 21.2 | 21.2 | 78,337 | 66,037 | 15.5 | 18.6 |
TOTAL TOYOTA DIV. CAR | 61,350 | 43,574 | 40.8 | 40.8 | 162,122 | 119,606 | 32.0 | 35.5 |
IS | 2,227 | 2,032 | 9.6 | 9.6 | 5,007 | 5,361 | -9.0 | -6.6 |
RC | 145 | 132 | 9.8 | 9.8 | 410 | 380 | 5.1 | 7.9 |
ES | 3,799 | 3,768 | 0.8 | 0.8 | 8,471 | 8,679 | -4.9 | -2.4 |
LS | 247 | 234 | 5.6 | 5.6 | 683 | 576 | 15.5 | 18.6 |
LC | 203 | 167 | 21.6 | 21.6 | 493 | 433 | 10.9 | 13.9 |
TOTAL LEXUS DIV. CAR | 6,621 | 6,333 | 4.5 | 4.5 | 15,064 | 15,430 | -4.9 | -2.4 |
TOTAL TMNA CAR | 67,971 | 49,907 | 36.2 | 36.2 | 177,186 | 135,036 | 27.8 | 31.2 |
BZ4X | 827 | 731 | 13.1 | 13.1 | 1,897 | 1,698 | 8.8 | 11.7 |
RAV4 | 45,340 | 31,258 | 45.1 | 45.1 | 124,822 | 84,704 | 43.5 | 47.4 |
COROLLA CROSS | 7,781 | 5,995 | 29.8 | 29.8 | 19,028 | 14,514 | 27.7 | 31.1 |
VENZA | 3,348 | 2,159 | 55.1 | 55.1 | 7,961 | 7,466 | 3.9 | 6.6 |
HIGHLANDER | 11,538 | 22,259 | -48.2 | -48.2 | 32,033 | 55,344 | -43.6 | -42.1 |
GRAND HIGHLANDER | 10,077 | 0 | 0 | 0 | 25,136 | 0 | 0 | 0 |
4RUNNER | 12,756 | 7,487 | 70.4 | 70.4 | 33,823 | 21,116 | 56.0 | 60.2 |
SEQUOIA | 2,254 | 1,808 | 24.7 | 24.7 | 5,958 | 4,384 | 32.4 | 35.9 |
TOTAL TOYOTA DIV. SUV | 93,921 | 71,757 | 30.9 | 30.9 | 250,658 | 189,979 | 28.5 | 31.9 |
SIENNA | 5,205 | 5,236 | -0.6 | -0.6 | 16,074 | 10,487 | 49.3 | 53.3 |
TACOMA | 8,310 | 18,674 | -55.5 | -55.5 | 21,558 | 53,583 | -60.8 | -59.8 |
TUNDRA | 15,337 | 10,858 | 41.3 | 41.3 | 36,215 | 27,651 | 27.6 | 31.0 |
TOTAL TOYOTA DIV. PICKUP | 23,647 | 29,532 | -19.9 | -19.9 | 57,773 | 81,234 | -30.7 | -28.9 |
TOTAL TOYOTA DIV. TRUCK | 122,773 | 106,525 | 15.3 | 15.3 | 324,505 | 281,700 | 12.2 | 15.2 |
UX | 1,178 | 1,250 | -5.8 | -5.8 | 2,701 | 3,192 | -17.6 | -15.4 |
NX | 6,724 | 5,801 | 15.9 | 15.9 | 17,119 | 15,556 | 7.2 | 10.0 |
RZ | 858 | 185 | 363.8 | 363.8 | 1,603 | 185 | 744.0 | 766.5 |
RX | 10,599 | 9,344 | 13.4 | 13.4 | 26,473 | 25,947 | -0.6 | 2.0 |
TX | 3,649 | 0 | 0 | 0 | 9,956 | 0 | 0 | 0 |
GX | 583 | 2,472 | -76.4 | -76.4 | 3,858 | 6,370 | -41.0 | -39.4 |
LX | 559 | 972 | -42.5 | -42.5 | 1,697 | 1,572 | 5.1 | 8.0 |
TOTAL LEXUS DIV. TRUCK | 24,150 | 20,024 | 20.6 | 20.6 | 63,407 | 52,822 | 16.9 | 20.0 |
TOTAL TMNA TRUCK | 146,923 | 126,549 | 16.1 | 16.1 | 387,912 | 334,522 | 12.9 | 16.0 |
Selling Days | 27 | 27 | 77 | 75 | ||||
DSR = Daily Selling Rate | ||||||||
TOYOTA U.S. ELECTRIFIED VEHICLE SALES SUMMARY | ||||||||
March 2024 | ||||||||
-- CURRENT MONTH -- | -- CALENDAR YEAR TO DATE -- | |||||||
2024 | 2023 | DSR % | VOL% | 2024 | 2023 | DSR % | VOL% | |
TOYOTA PRIUS HYBRID | 2,596 | 2,219 | 17.0 | 17.0 | 9,420 | 4,592 | 99.8 | 105.1 |
TOYOTA PRIUS PRIME | 1,496 | 17 | 8,700.0 | 8,700.0 | 3,907 | 994 | 282.8 | 293.1 |
TOYOTA COROLLA HYBRID | 6,137 | 3,419 | 79.5 | 79.5 | 15,589 | 12,454 | 21.9 | 25.2 |
TOYOTA CAMRY HYBRID | 2,424 | 1,335 | 81.6 | 81.6 | 8,986 | 3,702 | 136.4 | 142.7 |
TOYOTA MIRAI | 71 | 208 | -65.9 | -65.9 | 172 | 668 | -74.9 | -74.3 |
TOYOTA CROWN | 2,970 | 1,335 | 122.5 | 122.5 | 7,685 | 1,393 | 437.4 | 451.7 |
TOYOTA SIENNA HYBRID | 5,205 | 5,235 | -0.6 | -0.6 | 16,072 | 10,486 | 49.3 | 53.3 |
TOYOTA HIGHLANDER HYBRID | 2,094 | 10,261 | -79.6 | -79.6 | 6,109 | 20,927 | -71.6 | -70.8 |
TOYOTA GRAND HIGHLANDER HYBRID | 4,002 | 0 | 0 | 0 | 8,900 | 0 | 0 | 0 |
TOYOTA SEQUOIA HYBRID | 2,254 | 1,804 | 24.9 | 24.9 | 5,957 | 4,369 | 32.8 | 36.3 |
TOYOTA BZ4X BEV | 827 | 731 | 13.1 | 13.1 | 1,897 | 1,698 | 8.8 | 11.7 |
TOYOTA RAV4 HYBRID | 21,801 | 8,460 | 157.7 | 157.7 | 57,875 | 19,633 | 187.1 | 194.8 |
TOYOTA RAV4 PRIME | 2,826 | 2,605 | 8.5 | 8.5 | 7,767 | 5,416 | 39.7 | 43.4 |
TOYOTA COROLLA CROSS HYBRID | 3,075 | 0 | 0 | 0 | 7,464 | 0 | 0 | 0 |
TOYOTA VENZA HYBRID | 3,348 | 2,159 | 55.1 | 55.1 | 7,961 | 7,466 | 3.9 | 6.6 |
TOYOTA TUNDRA HYBRID | 5,366 | 2,570 | 108.8 | 108.8 | 12,015 | 6,989 | 67.4 | 71.9 |
LEXUS ES HYBRID | 1,413 | 941 | 50.2 | 50.2 | 3,354 | 2,229 | 46.6 | 50.5 |
LEXUS UX HYBRID | 1,178 | 1,250 | -5.8 | -5.8 | 2,701 | 3,191 | -17.6 | -15.4 |
LEXUS NX HYBRID | 2,249 | 1,043 | 115.6 | 115.6 | 6,790 | 3,807 | 73.7 | 78.4 |
LEXUS NX PLUG-IN HYBRID | 571 | 473 | 20.7 | 20.7 | 1,408 | 959 | 43.0 | 46.8 |
LEXUS RZ BEV | 858 | 185 | 363.8 | 363.8 | 1,603 | 185 | 744.0 | 766.5 |
LEXUS RX HYBRID | 4,325 | 2,315 | 86.8 | 86.8 | 10,403 | 7,641 | 32.6 | 36.1 |
LEXUS RX PLUG-IN HYBRID | 394 | 0 | 0 | 0 | 1,082 | 0 | 0 | 0 |
LEXUS TX HYBRID | 593 | 0 | 0 | 0 | 1,524 | 0 | 0 | 0 |
LEXUS TX PLUG-IN HYBRID | 68 | 0 | 0 | 0 | 168 | 0 | 0 | 0 |
LEXUS LS HYBRID | 14 | 12 | 16.7 | 16.7 | 35 | 25 | 36.4 | 40.0 |
LEXUS LC HYBRID | 2 | 3 | -33.3 | -33.3 | 4 | 9 | -56.7 | -55.6 |
TOTAL TMNA Electrified Vehicles | 78,157 | 48,581 | 60.9 | 60.9 | 206,850 | 118,839 | 69.5 | 74.1 |
TOTAL TOYOTA Electrified Vehicles | 66,492 | 42,359 | 57.0 | 57.0 | 177,778 | 100,793 | 71.8 | 76.4 |
TOTAL LEXUS Electrified Vehicles | 11,665 | 6,222 | 87.5 | 87.5 | 29,072 | 18,046 | 56.9 | 61.1 |
TOTAL TMNA SALES RATIO | 36.4 % | 27.5 % | 36.6 % | 25.3 % | ||||
Selling Days | 27 | 27 | 77 | 75 |
Last Trade: | US$177.18 |
Daily Change: | -5.62 -3.07 |
Daily Volume: | 288,322 |
Market Cap: | US$239.190B |
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