Aurora Mobile Limited (NASDAQ: JG) (“Aurora Mobile” or the “Company”), a leading provider of customer engagement and marketing technology services in China, today announced that it has reached cooperation with WhatsApp, the world's leading private messaging giant. This transoceanic cooperation represents a breakthrough in advancing Aurora Mobile's overseas business and enlarging its business ecosystem. Under the collaboration that enriches its messaging channel mix, Aurora Mobile will provide Chinese companies going global with more efficient social channels and marketing solutions, to help them expand their overseas user base and build a customer engagement system. It also expects to create new paths and new opportunities to increase conversion rate more efficiently and sustainably.

Connecting with Social Platforms and Fully Integrating Overseas Messaging Channels

As a popular instant messaging APP overseas, WhatsApp has over 2 billion monthly active users in more than 180 countries, with the daily number of messages sent via the app exceeding 100 billion. In particular, WhatsApp has become an essential user engagement channel in popular investment destinations of Chinese companies, such as Singapore, Indonesia, India, Brazil, the U.S., Russia, Mexico, Germany, Italy, Spain, and the U.K.

To enable companies going global to access more overseas messaging channels, Aurora Mobile has deepened cooperation with WhatsApp by virtue of its strong strengths in messaging channel integration and push notification management, and has integrated WhatsApp Business Platform – a dedicated customer engagement channel – into its messaging cloud solution for firms going global. The overseas version of Aurora Mobile Messaging Cloud has fully integrated three mainstream overseas messaging channels, i.e., international SMS, international email, and instant messaging (WhatsApp). Besides, supported by the stable, compliant and secure overseas services of HUAWEI Cloud, Aurora Mobile offers Chinese companies better user reaching and engagement service and support to help them globalize their businesses.

Flexible New User Acquisition and Conversion for Building Overseas Operational Ecosystem

By connecting the lightweight Messaging Cloud API of Aurora Mobile, companies can, based on their growth needs, achieve a higher ROI via WhatsApp than via SMS, and enable more diverse interactive features such as registration certification, service notification, customer acquisition growth, security certification, and marketing operations that are more efficient than emails. Thus, they can establish a closer and more effective relationship with the huge overseas user base. This will also lay a solid foundation for companies to explore overseas SCRM models based on social ecosystem so that they can obtain sustainable growth under the up-to-date approach.

Take game companies, the pioneers among companies going global, as an example. With the aid of the massive social traffic of WhatsApp, Aurora Mobile can help game makers efficiently retain existing users in private domains. At the same time, with messaging channel integration and capability, these companies can complete high-concurrency, high-precision, and high-efficiency message delivery at a lower cost. This will help activate their inactive and potential users and improve the repurchase rate of existing products as well as the user acquisition for new products.

In addition, Aurora Mobile can help companies integrate the underlying channel capability to leverage the business value offered by WhatsApp. For example, cross-border e-commerce companies can push transaction and logistics notifications directly on WhatsApp, so users that opt in to receive them can efficiently track product information, such as order and logistics information, on WhatsApp without switching to other apps. Aurora Mobile also supports concurrent messaging via multiple channels including WhatsApp, Push, email, and SMS to avoid errors and omissions in account transaction, top-up, and transaction messages. For companies, WhatsApp provides a competitive delivery rate, high efficiency, and low notification costs, in addition to service activation and interactive traffic that enable significant growth.

Aurora Mobile supports managing user engagement messages from multiple channels on one page, so that operators can flexibly switch between messaging channels on one page to engage with users. This avoids the inconveniences caused by switching between different editing programs. Companies can realize global SCRM channel operation with an API that can be easily connected. This conversation center capability enables more instant and precise messaging and creates a better user experience, laying a foundation for companies' business growth, content distribution, and marketing.

In the new marketing era, social platform-based engagement between businesses and customers has become the most effective and cost-effective way of communication and marketing. Aurora Mobile has swiftly integrated global messaging channels with its high-quality solutions, to help Chinese companies to create a messaging and user engagement system that is more refined, digital, and intelligent targeting overseas markets. It will continue to explore full-link user communication solutions covering user reaching, engagement, and innovative marketing based on the WhatsApp ecosystem, injecting energy into the overseas growth and expansion of Chinese firms!

About Aurora Mobile Limited

Founded in 2011, Aurora Mobile (NASDAQ: JG) is a leading provider of customer engagement and marketing technology services in China. Since its inception, Aurora has focused on providing stable and efficient messaging services to enterprises and has grown to be a leading mobile messaging service provider with its first-mover advantage. With the increasing demand for customer reach and marketing growth, Aurora has developed forward-looking solutions such as Cloud Messaging and Cloud Marketing to help enterprises achieve omnichannel customer reach and interaction, as well as artificial intelligence and big data-driven marketing technology solutions to help enterprises' digital transformation.

For more information, please visit https://ir.jiguang.cn/

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident” and similar statements. Among other things, the Business Outlook and quotations from management in this announcement, as well as Aurora Mobile’s strategic and operational plans, contain forward-looking statements. Aurora Mobile may also make written or oral forward-looking statements in its reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including but not limited to statements about Aurora Mobile’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: Aurora Mobile’s strategies; Aurora Mobile’s future business development, financial condition and results of operations; Aurora Mobile’s ability to attract and retain customers; its ability to develop and effectively market data solutions, and penetrate the existing market for developer services; its ability to transition to the new advertising-driven SAAS business model; its ability maintain or enhance its brand; the competition with current or future competitors; its ability to continue to gain access to mobile data in the future; the laws and regulations relating to data privacy and protection; general economic and business conditions globally and in China and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in the Company’s filings with the Securities and Exchange Commission. All information provided in this press release and in the attachments is as of the date of the press release, and Aurora Mobile undertakes no duty to update such information, except as required under applicable law.

For more information, please contact:

Aurora Mobile Limited
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Christensen

In China
Mr. Eric Yuan
Phone: +86-10-5900-1548
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In US
Ms. Linda Bergkamp
Phone: +1-480-614-3004
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