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Aurora Mobile Partners with SAIC-GM-Wuling to Drive Digital Marketing Transformation

09 March 2021

Aurora Mobile Limited (NASDAQ: JG) (“Aurora Mobile” or the “Company”), a leading mobile developer service provider in China, today announced that it has entered into a partnership agreement with SAIC-GM-Wuling to collaborate in driving digital marketing transformation across the automotive industry with a particular focus on intelligent mobility services and solutions.

SAIC-GM-Wuling embraces the enterprise spirit of "hard work and self-reliance" and strives to provide customers with higher quality products and better services. Its innovation-driven development strategy breaks away from the traditional business model and R&D process, by creatively using three major ecosystems: a user-oriented new value chain ecosystem, a big data-driven smart manufacturing ecosystem, and a government-enterprises-universities-research institutions multiple resources sharing ecosystem. In 2020, SAIC-GM-Wuling’s sales exceeded 1.6 million vehicles and has been ranked No. 1 in sales among automakers in China for 14 consecutive years since 2006. In addition, SAIC-GM-Wuling is actively engaged in the new energy sector. Its new energy vehicle brand Baojun has performed very well with top ranking sales for the five consecutive months in the micro electric vehicle segment, reflecting resilient growth within an emerging market environment where subsidies from government have been cut for new energy vehicle.

With the rapid development and growing adoption of 5G technology, user demand for intelligent mobility is increasing. Cars are no longer just modes of transportation, but are increasingly being viewed as intelligent products that support and integrate multiple mobility and consumption applications. In addition to product innovation, the automotive industry also needs technology and service innovation. Through this partnership with SAIC-GM-Wuling, Aurora Mobile will extend the application of its artificial intelligence-based intelligent operational analysis and targeted push notification capabilities across the automotive industry and help SAIC-GM-Wuling to provide its customers with a more intelligent, personalized, high-quality and comprehensive mobility experience. Both companies are confident that the cooperation will uncover more growth opportunities within the intelligent mobility sector by leveraging their respective competitive advantages as they collaborate to drive digital marketing transformation across the automotive industry.

Founded in 2011, Aurora Mobile is a leading mobile developer service provider in China. The Company has launched push notifications, one-key authentication, instant messaging, statistics and analytics, APP traffic monetization (JG Alliance), JG VaaS, JG UMS and other services. Recently, Aurora Mobile signed milestone agreements with a number of leading platforms in the finance, insurance, weather, internet tools, gaming, fresh food e-commerce, online education, telecom and new energy vehicle sectors, including Ping An Bank, Data Center of China Life, Moji Weather, WiFi Master, Lilith Games, Missfresh, 17zuoye, Beijing Unicom, Dongfeng Motor and other well-known companies, to drive user growth, improve user experience and increase traffic value.

About Aurora Mobile Limited

Founded in 2011, Aurora Mobile is a leading mobile developer service provider in China. Aurora Mobile is committed to providing efficient and stable push notification, one-click verification, and APP traffic monetization services to help developers improve operational efficiency, grow and monetize. Meanwhile, Aurora Mobile's vertical applications have expanded to market intelligence, financial risk management, and location-based intelligence, empowering various industries to improve productivity and optimize decision-making.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident” and similar statements. Among other things, the Business Outlook and quotations from management in this announcement, as well as Aurora Mobile’s strategic and operational plans, contain forward-looking statements. Aurora Mobile may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including but not limited to statements about Aurora Mobile’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: Aurora Mobile’s strategies; Aurora Mobile’s future business development, financial condition and results of operations; Aurora Mobile’s ability to attract and retain customers; its ability to develop and effectively market data solutions, and penetrate the existing market for developer services; its ability to transition to the new advertising-driven SaaS-model; its ability maintain or enhance its brand; the competition with current or future competitors; its ability to continue to gain access to mobile data in the future; the laws and regulations relating to data privacy and protection; general economic and business conditions globally and in China and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in the Company’s filings with the Securities and Exchange Commission. All information provided in this press release and in the attachments is as of the date of the press release, and Aurora Mobile undertakes no duty to update such information, except as required under applicable law.

For general inquiry, please contact:

Aurora Mobile Limited
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it. 

In China
Mr. Eric Yuan
Phone: +86-10-5900-1548
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it. 

Ms. Linda Bergkamp
Phone: +1-480-614-3004
Email: This email address is being protected from spambots. You need JavaScript enabled to view it. 

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