Fort Lauderdale, Florida--(Newsfile Corp. - December 5, 2024) - Flora Growth Corp. (NASDAQ: FLGC) (FSE: 7301) ("Flora" or the "Company") is excited to announce sales of $600,000 over the Black Friday and Cyber Monday weekend. This significant milestone highlights the growing demand for Flora's products under the JustCBD and Vessel brands.

Driven by strategic promotions, targeted marketing, and a seamless e-commerce experience, Flora capitalized on the holiday shopping surge, achieving year-over-year sales growth in both revenue and customer acquisition.

"Our performance this Black Friday and Cyber Monday is a testament to the strength of our brands and the trust our customers place in the quality of our products," said Clifford Starke, Chief Executive Officer.

"We are witnessing not just growth in sales but also in the loyalty of our customers," added Mr. Starke. "Our ability to deliver a seamless online shopping experience, paired with quality products, reflects our dedication to enhancing lives through our innovative offerings."

"As we move into the holiday season, we are confident in our ability to build on this momentum," said Mr. Starke. "Our team is committed to driving value for our customers. This is only the beginning of what Flora can achieve."

About Flora Growth Corp.

Flora Growth Corp.'s mission is to become the leading NASDAQ small-cap international cannabis company. Flora is a cannabis-focused consumer-packaged goods leader and pharmaceutical distributor serving all 50 states and 28 countries with 20,000+ points of distribution around the world. For more information on Flora, visit www.floragrowth.com.

https://justcbdstore.com/

https://www.vesselbrand.com/

https://justcbdstore.uk/

https://www.phatebo.de/home-en

https://www.australianvaporizers.com.au/

Cautionary Statement Concerning Forward-Looking Statements

This press release contains "forward-looking statements," as defined by U.S. federal securities laws. Forward-looking statements reflect Flora's current expectations and projections about future events at the time, and thus involve uncertainty and risk. The words "believe," "expect," "anticipate," "will," "could," "would," "should," "may," "plan," "estimate," "intend," "predict," "potential," "continue," and the negatives of these words and other similar expressions generally identify forward-looking statements. Such forward-looking statements are subject to various and risks and uncertainties, including those described under section entitled "Risk Factors" in Flora's Annual Report on Form 10-K filed with the United States Securities and Exchange Commission (the "SEC") on March 28, 2024, as such factors may be updated from time to time in Flora's periodic filings with the SEC, which are accessible on the SEC's website at www.sec.gov/edgar. Accordingly, there are or will be important factors that could cause actual outcomes or results to differ materially from those indicated in these statements. These factors should not be construed as exhaustive and should be read in conjunction with the other cautionary statements that are included in this release and in Flora's filings with the SEC. While forward-looking statements reflect Flora's good faith beliefs, they are not guarantees of future performance. Flora disclaims any obligation to publicly update or revise any forward-looking statement to reflect changes in underlying assumptions or factors, new information, data or methods, future events or other changes after the date of this press release, except as required by applicable law. You should not place undue reliance on any forward-looking statements, which are based on information currently available to Flora (or to third parties making the forward-looking statements).